One sentence pitch based more on content: Rocky Hill 411 is an aggregate of businesses and town offerings that fills a void for businesses looking to promote, residents in the town, area and perspective residents to gain awareness of the offerings available to them. One sentence pitch based more on financials/investments/advertising: Rocky Hill 411 creates a relevant resource for over 17,000 town residents to gain awareness of what businesses the town has to offer, allowing for busi...

This site is in no means a ready to populate and run version, but it is in fact a prepped Wordpress Blog at www.rockyhill411.com to prepare for what is to come. Ideas described out help in developing the base of creation of a site, but it isn't until something is put together in early stages where you can understand exactly how the format can be refined, what content works and how to design around the content to make it functional for the user. An example page for a restaurant, Wood N Tap, il...

The success of Rocky Hill 411 as an online interactive project will depend heavily on the community involvement to create the bulk of the traffic. This isn't solely dependent on residents who would like to air grievances on a bad restaurant experience, there is an aspect of involving local establishments which will help with not only visibility but a well rounded editorial view. An idea that will include both the community and businesses is a restaurant "war." This idea is not by any mean...

When I chose to cover my niche, where I live and how to really get people to understand it, I did a lot of casual research on what resources were available to see if I was just duplicating something that is already out there. If there was in fact resources that doubled my idea, they definitely weren't prominent in the community. Short of the archaic Yellow Pages, I couldn't even think of anything that would reflect the community, especially in the digital space, nevermind in an interactive form....

With a website like Rocky Hill 411, one of the goals is to represent local business online and present them in a way that lists information and facts about the actual place, reviews and hopefully spark conversations. To do this successfully you need to prepare your blog in a way that can achieve all of these ideas into one post that is easily read and accessible to your audience. Step 1: Identify the Business To write about a business the first step is to decide what business you are writi...

In a small town where there might not be a rampant internet frenzy that big cities like New York and Los Angeles have, the struggle for a strong presence as an online entity can prove challenging. Focusing significantly on search engine optimization and marketing will be a strong factor in the discovery online, but building awareness offline will also prove to be vital. The success of the website will most likely come from word of mouth, but you need an initial base. Interactions with local b...

Rocky Hill 411 is not only to find good food or see what people have to say about parking issues. There needs to be a large focus on the workings of the town itself. To do this, there needs to be several resources directly from the town that are learned, utilized and presented in the format of Rocky Hill 411 that can help visitors either understand things to make Rocky Hill 411 the ONLY site that someone would go to for information, instead of searching around for other information. Learning ...

When I moved to a small town in New Jersey after I graduated college and began working in Manhattan, I knew absolutely nothing. I had no idea where to shop for groceries, what restaurants were around, never mind if they were good or bad and if there hadn’t been a bank across from my apartment complex I wouldn’t even know where to go to the bank. While I only lived there for a year, it took quite a long time to figure out many of the questions I had. I didn’t know anyone in close ...